S&R Blog

Which industry’s ads are most trusted by Americans?
February 8, 2010, 7:49 pm
Filed under: Uncategorized | Tags: , , , , ,

If you answered pharma, then you’re right when compared only to the financial industry. But according to a new poll conducted by Harris Interactive and AdweekMedia, when compared to the soft drink, fast food, and auto industries, pharmaceuticals ads come in as least trustworthy by Americans.

Of the five industries about which the poll inquired, soft drinks had the highest “most trustworthy” vote (34 percent) and the lowest “least trustworthy” score (4 percent). Fast food was the runner-up in both respects (22 percent “most trustworthy,” 10 percent “least trustworthy”).

Each of the polls’ other three ad categories had more negative than positive votes. Pharmaceuticals was ranked “most trustworthy” by 18 percent and “least trustworthy” by 29 percent. The automotive industry fared a bit better, at 14 percent “most trustworthy” and 19 percent “least trustworthy.” Financial services did worst of all, at 13 percent “most trustworthy” and 38 percent “least trustworthy.”

Want to weigh in on the conversation? Check out the full article here at Adweek.


78 percent of US interested in mobile healthcare solutions
October 19, 2009, 3:57 pm
Filed under: mobile | Tags: , , , , , ,

Attention healthcare industry! Mobile healthcare solutions will be a reality sooner than you think. And we aren’t talking about just blood pressure monitoring apps, but full-blown health services.

According to a new study conducted by wireless industry association CTIA with Harris Interactive, a vast majority of the US (78%) is interested in mobile health solutions and 15 percent of the U.S. is extremely or very interested in learning more about mHealth.

The study used a combination of two online studies of U.S. adults (5,563) and physicians (115 general practitioners and 129 specialists) to gauge their interest in mHealth service options.  Survey respondents felt that access to mHealth would allow for more home-based care (68%), make medical care easier to obtain (51%), and give patients more freedom and choice (51%). More highlights are below.

mHealth Today

mHealth Appeal

mHealth Appeal

Read the full report here.