S&R Blog

New study reports most nurses send patients online for health info
August 26, 2009, 3:51 pm
Filed under: physician | Tags: , , , , , , ,

According to a new study by Manhattan Research, approximately three out of four U.S. nurses recommend health websites to patients. The study, Taking the Pulse® Nurses v9.0, focuses on which technologies nurses have adopted, how they are currently using them, and how they plan to use them in the future.

It was noted that nurses are very savvy when it comes to using technology for health, averaging eight hours per week online for professional purposes. Nurses are also proactive in researching medical product information specifically online – over eighty percent have visited a pharma, biotech, or device company website in the past year. Merck, AstraZeneca, Pfizer, Eli Lilly, and Sanofi-Aventis have the corporate sites most visited by nurses.

So what does this mean for your brand? That nurses remain a key target for your promotional efforts.

Read the report here.


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