S&R Blog


7 things that will definitely rule pharma marketing in 2010
June 11, 2009, 8:13 pm
Filed under: advertising | Tags: , , , , , ,

Trends, trends, and more trends. Love them or hate them, ‘experts’ write all about them and the market clamors to read them.  So what can we expect in 2010 from pharma marketers? A little new, a sprinkle of old, and a ton of catching-up with traditional marketers. The following is a list (in no particular order) of what pharma marketers should be concentrating on in 2010 (if they aren’t already).

Creativity (new and creative ways for consumer and physician outreach)
User Generated Content
(when applicable)
Cost-Per-Click/View marketing
(FDA, you have been warned)
Qualitative Analytics
(social media metrics)
Social Media
(insights, research, transparency, corporate presence)
Mobile advertising
(apps and consumer engagement)
Online video
(cme, patient education, detailing)

And for more on the digital market, see Manhattan Research’s presentation below.

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2 Comments so far
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[…] 7 things that will definitely rule pharma marketing in 2010 (from S&R blog) […]

Pingback by A Bag o’ Pharma Marketing links « Impactiviti blog

nice 🙂

thanks for shared..

Comment by Leonita




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