S&R Blog

App-vertising – is big pharma ready?
June 9, 2009, 5:11 pm
Filed under: mobile | Tags: , , , , , , ,

There has been a lot of coverage in the news and blogosphere on the evolution of smart phones (especially the iPhone) and the development of mobile applications for use on these phones. With the Apple App store topping one billion downloads recently, we highlighted 400 reasons why big pharma needs to think about the iPhone. But as the downloads continue to increase to record numbers, a new phenomena has developed – application advertising or app-vertising.

Garrick Schmitt has a great write-up in Advertising Age highlighting where we are in the mobile app arena and where developers and marketers are headed.  Some of the highlights are listed below, including Pinch Media’s iPhone Appstore Secrets presentation. A more in-depth discussion can be found on the Digital Design Blog.

Apps 101

The numbers are staggering – 1 billion applications served, 35,000 applications available and more than 30 million devices in the market

The market is growing – BlackBerry, Google, Microsoft, Palm and now Nokia all have apps

The surface has barely been scratched – only 5% of users will open either a free or paid app 30 days after the initial download

The future looks bright – experts predict that the worldwide mobile-advertising market wil grow from $700 million in 2008 to $7.2 billion by 2012


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