S&R Blog


Is this the future of patient education?

It seems like new boundaries are being broken everyday in the ever evolving world of engaging users through different mediums. Whether it be a technological advance (crohn’s app) or a new way to use a traditional medium (visual dictionary), marketers are finding new ways to deliver relevant content to consumers. So what’s next?

YouTube has provided fertile ground for Pharma and patient education (JNJ, Sanofi, GSK, Astra Zeneca) but they have only tapped the surface with this platform (videos). Enter BooneOakley (Charlotte agency). Their new website using YouTube as a platform brilliantly shows how you can apply the annotations and hyperlink features of YouTube for narrative purposes. Additionally, it brings life to video and introduces an unlimited amount of possibilities for patient education. What do you think? (you have to visit YouTube to get full experience)

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