S&R Blog

The top 10 viral campaigns of 2008
February 20, 2009, 3:11 pm
Filed under: Uncategorized | Tags: , , , , ,

What constitutes a viral campaign and how can it help a brand? According to Marketing Sherpa, going viral means when consumers pass marketing materials on to others (i.e. forwarding emails, send-to-a-friend, posting online, etc). Or simply, anything that is shared amongst the public is viral.

In the pre-internet world, viral meant hoping someone mentioned your brand in the press, on the radio, or on TV. Or in layman’s terms, PR. And obviously, free PR does wonders for brand recognition and market growth. But, new, free media outlets have made it easier to flood the public with creative executions  that are specifically made to go viral. Whether they succeed or not, is up to the viewing public. But they do offer cheap and creative ways to get a message across.

Some of the successes from last year, according to Campaign Magazine, can be seen here.


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