S&R Blog


What makes a branded pharma site resonate with patients?

Apparently, a heavy dose of engagement and satisfaction. According to Manhattan Research, which just released the top pharmaceutical brand sites in terms of consumer visitor satisfaction, brand managers are looking beyond unique visitors to a site when developing an online strategy.

But, isn’t this the way all media is created? Of course, getting the maximum exposure to your message is numero uno, but if you have nothing of interest to deliver, your message will be lost. It would be interesting to see how much the lists might change, if any, if budgets and market share were used as other variables.

Top 10 Pharmaceutical Brand Websites by Consumer Satisfaction

1.    Lantus
2.    Advair
3.    Singulair
4.    Abilify
5.    Caduet
6.    Januvia
7.    Mirena
8.    Nexium
9.    Prevacid
10.  Protonix

Advertisements

1 Comment so far
Leave a comment

[…] pharma product web sites for example. The vast majority of pharma product web sites look like they were built using a $29.95-do-it-yourself-web-site package purchased from CompuServe […]

Pingback by The not to interactive guide « S&R Blog




Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s



%d bloggers like this: