S&R Blog

How to recession-proof your marketing
February 9, 2009, 6:19 pm
Filed under: advertising | Tags: , , , , ,

The economic crisis that has engulfed the headlines and reports of shrinking profit margins have had an immediate impact on the state of the advertising industry. Unfortunately, the automatic response to a recession for many clients is cut, cut, cut. And marketing budgets are the first to meet the chopping block.

So why are marketing budgets the first to suffer when a recession is on the horizon? Because it’s the easy, short-term fix. But do clients realize the long-term ramifications on their brand if the marketing budget takes a drastic hit in hard times? The Economist proposed this question in a recent presentation about managing client expectations during an economic downturn and provides an interesting solution for both agencies and clients.

What do you think? View the presentation here.


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[…] mentioned in an earlier post, cutting budgets may not be the way to recession-proof your brand in this time of uncertainty. But […]

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