S&R Blog


The effficient physician: finding time for your brand in the waiting room.
January 29, 2009, 10:40 pm
Filed under: physician

Think the only time to worry about a physician’s time management is when you’re in the waiting room? Think again.

How physicians manage their time is important to your brand. Whether it is your reps detailing and dropping off samples or your support of a CME program, your brand wants part of their time. More importantly, you want physicians to benefit from the information you share. They can’t do that if they and their staff are stressed by being pulled in different directions throughout the day.

Renowned author Judy Capko’s new  book “Take Back Time: Bringing Time Management to Medicine” offers physicians (and those who work with them) insight into simple yet effective ways to change their offices from operating in “chronic crisis mode” to being managed efficiently.

You can listen to Judy Capko talk about her book  here.

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