S&R Blog

The Web 2.0 Physician
January 23, 2009, 3:23 pm
Filed under: social networking | Tags: , , ,

Although physicians have the same desired end result, it doesn’t mean they react to the same tactics. When marketing to physicians, be careful not to fall into the trap of thinking they’re all alike. Though some might think of physicians, particularly older, as non early-adopters to new technology, the opposite may be true.

A report released by Manhattan Research titled “Physicians and Web 2.0: Five Things You Should Know about the Evolving Online Landscape for Physicians” describes how physicians are using Web 2.0 technologies, such as blogs, podcasts, and online communities, for professional development and networking.

According to the report
•    300,000 physicians use blogs for any reason and 25,000 are actively using them for professional content.
•    More than 100,000 physicians are listening to professional content via podcasts.
•    245,000 physicians post professional content online or participate in online  communities with other physicians.

Read the full report here.


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[…] talked about the ever-growing influence of social media  on physicians and  how Big Pharma has been afraid to join in the conversation, but it’s refreshing to hear […]

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[…] top 5 physician social networks As we mentioned in a previous post, Manhattan Research reported that more than 245,000 physicians post professional content online or […]

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[…] it or not, the Web 2.0 and other interactive electronic media are the future of communication between pharma, healthcare […]

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