S&R Blog

Factors in Physician Decisions
January 21, 2009, 8:57 pm
Filed under: behavior

What are the factors that influence a physician’s decision to prescribe or sample a drug?

Sriram Venkataraman of Emory University and Stefan Stremersch from Duke University explored this issue in their article “The Debate on Influencing Doctors’ Decisions: Are Drug Characteristics the Missing Link?”

The authors explored the impact of detailing, symposium meetings, and patient requests on the prescribing and sampling use for 4 of the most prescribed drugs in each of 3 therapeutic categories.

The authors found that patient requests may actually lower a physician’s use of a requested drug. Physicians were more likely to honor a request for drugs with better effectiveness and a lower side-effect profile. However, in drugs with more side effects, incremental spend on detailing yielded better results than patient requests did.


1 Comment so far
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Good work! Thank you very much!
I always wanted to write in my blog something like that. Can I take part of your post to my site?
Of course, I will add backlink?

Regards, Timur I.

Comment by Timur I. Alhimenkov

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