The patient-physician social media triangle
July 28, 2009, 3:51 pm
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social media | Tags:
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new york times,
patient education,
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s&r communications group,
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There is an interesting discussion going on in the blogosphere surrounding a New York Times piece from last month titled, “Medicine in the age of Twitter.” It talks about the time constraints of physicians and how in the world of the internet and instantaneous media, a physician can provide offline consultation to patients when time is at a premium.
The piece was written by Dr. Pauline Chen, who is a proponent of social media interaction with patients. She states,
There continues to be anecdotal evidence regarding social media’s potential to strengthen the patient-doctor relationship. “One way I see that power is through education,” said Dr. Christian Sinclair, a physician for Kansas City Hospice who has created a palliative care network through his blog and Twitter. “I can help to inform the public, I can put the knowledge I have out there. And if there are patients or families who need this knowledge, I can help them because of this network.” Dr. Sinclair has, for example, helped individuals he has met through Twitter connect with local hospices, a process he believes was expedited by Twitter’s particular platform.
Obviously there are numerous positives and negatives to taking the patient-doctor relationship offline. But it would be interesting to see which type of physicians and patients were pro or against. You would assume that early-adopting or younger physicians and patients would be more in-tune with the changing outlets to medical information (61% of patients go online for health information). But the conversation developing at the Well Blog begs to differ. Some of the highlights are below.
“I am a physician and find the concept of augmenting patient care through social networking idiotic. Facebook, Twitter and similar venues are not an appropriate place for the sensitive nature of a patient physician encounter.”
“My doctor is not on Twitter (but he is on e-mail with me) but I do see a huge value in social media–as a rare disease patient, I’ve learned a lot from other patients and their lived experiences, and sometimes taking that knowledge into the exam room (or an e-mail) can really help us sort through decisions about treatments.”
“Initially, I was reluctant to communicate via email with patients; being an old-school internist it was seen as too impersonal. I’ve since changed my mind, and now wholeheartedly endorse electronic communications.”
“Outrageous. I can’t get my doctor to return a phone call, and yet he has time on his hands to gossip on the Internet and exchange tweets.”
“This piece and the MD postings are excellent testimonials confirming the 2006 WSJ HarrisInteractive research showing that 75% of patients want more access to their doctor online, while 75% of physicians don’t. What is missing from this commentary is that the options are not limited to Twitter or Email or Facebook.”
What do you think? Weigh in on the NYT or here.
TV is alive and kicking
March 31, 2009, 5:24 pm
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council for research excellence,
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new york times,
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video
According to a recent study covered in last week’s New York Times, even though people have the opportunity to watch video on their computers and cellphones, TV accounted for 99 percent of all video consumed in 2008. That’s a phenomenal statistic given the fact that the saturation of cross-platform media is at an all-time high.
The study, conducted by Ball State’s University’s Center for Media Design for The Council for Research Excellence, is the largest observational look at media usage ever conducted. TV was reported as the dominant medium with computer usage supplanting radio as the second most common medium. Some key findings from the study concluded:
- Americans were exposed to more than 5 hours of live TV a day vs 2.4 minutes via the computer
- 18-to-24 year-olds watch the smallest amount of live TV of any age group
- The 25 to 34 age group watch DVD or DVR videos more than any other group
- People ages 35 to 44 spend more time on the web than any other group (74 minutes a day)
- 45-to-54 year-olds spend the most time on email when compared with other age groups
- People over the age of 65 watch the most live TV
- 30% of households own DVRs and have the ability to fast-forward through advertisements
The full story can be found here.