Filed under: advertising, behavior | Tags: advertising, facebook, iPhone, mobile, myspace, pharma, social media, twitter, youtube
Plus a few more. If you are a non-believer in the effect of social media on the media landscape check out socialnomics. If you are a believer, then what you may not know is how other mediums are changing for the better or worse. Introducing, Did you know 4.0.
Filed under: social media | Tags: Apps, Big Pharma, facebook, healthcare, iPhone, mobile, myspace, s&r communications group, social media, social networking, twitter, youtube
I think so. Welcome to the world of socialnomics.
Filed under: pharmaceutical marketing, social media | Tags: advertising, facebook, myspace, pharma, pharmaceutical, social media, twitter, youtube
First, there was the 100 pharma uses for Twitter. Then, 8 things pharma brands can do right now on Facebook. We even gave you a brand manager’s guide to advertising on YouTube. But if Big Pharma really wanted to understand the changing faces of social media and the forces shaping it, I would suggest you watch this:
Filed under: Uncategorized | Tags: carepages, curetogether, diabetic connect, disaboom, facebook, healthcare, imedix, inspire, myhopespace, myspace, social media, social networking, trusera, tudiabetes, twitter, youtube
Social networks are popping up at an alarming rate and whether they are needed for certain demographics (dog walkers) or not, the major social media powers that be (Facebook, Twitter, MySpace) may be able to satisfy their needs.
However, health conditions are very private and sufferers may not want discussions about their conditions available to their friends and followers. So where can patients connect with others who can relate to their conditions or situations? Patient networks are the answer and they enable people to discuss (anonymously or not) symptoms, treatment, support and health data with like minds. Some of the more notable networks are listed below.
- TuDiabetes is an online community where the members offer guidance, education and support about living with diabetes..
- Trusera is an online community where the members offer guidance, education and support about living with diabetes.
- CarePages websites are free patient blogs that connect friends and family during a health challenge.
- MyHopeSpace offers cancer patients, survivors, caregivers and their support network an easy way to communicate and share their stories, struggles, and accomplishments with other members.
- CureTogether is a platform for open source health research that helps people anonymously track and compare health data, to better understand their bodies, make more informed treatment decisions and contribute data to research.
- Disaboom is a site for the disabled where users create profile pages and search for people with similar conditions.
- Diabetic Connect is a social network for people with diabetes and their caregivers and doctors.
- IMedix allows members to share their experiences and rank medical content in order to make health information personal, organized and accessible to everyone.
- Inspire has mini social networks for different diseases and health conditions, each sponsored by health organizations.
Filed under: social media | Tags: email, facebook, mashable, myspace, network, nielsen, online, social media, teitter
If you base your answer on a new study by Nielsen Online, yes. According to the study, titled Global Faces and Networked Places, 66.8% of Internet users across the globe accessed “member communities” last year, compared to 65.1% for email.
Although the numbers seem to be credible, I find this kind of message ironic, since email use is the backbone that social networking is based on (i.e. you can’t sign-up, send messages , etc. without it). So what do the numbers really mean? Over at the DMA blog they do a great counter argument on the results by pointing out that the research:
- does NOT claim that more people USE Member communities than email
- does not define active reach
- does not define email
- does not equate active reach with unique users
- shows that email use is growing faster than search
What does this mean? Email has been seamlessly integrated into the social networking scene and day-to-day life without anyone noticing. Its death has been predicted for the past 7 years and research is showing that certain target audiences have found other mediums to communicate. But without email, there would be no social media. And marketers should remember that.
Filed under: social media, Uncategorized | Tags: brands, facebook, flikr, marketing, myspace, social media, twitter, youtube
The right mix is everything – and when it comes to the use of social media and brands, one size might not fit all. Where does your brand fit? Take a look at eyecube‘s Periodic Table of the Social Media Elements and see if the roads of science and media meet in the middle.
A brief description of the terms are below. You can see the full key at eyecube.
Social Media Behaviours: (These are the positive things you choose to do)
Sh = Share
Mt = Monitor
Fr = Friend
Cv = Converse
Cu = Customize
Li = Listen
En = Engage
Di = Dialogue
Social Media All-Rounders: (These are the people you can find all over the Social Media landscape)
Mc = Mack Collier (The Viral Garden)
To = Todd Defren (PR Squared)
Lo = Lee Odden (Online Marketing Blog)
Dr = Darren Rowse (ProBlogger)
Mj = Mitch Joel (Six Pixels of Separation)
Ds = David Meerman Scott (Web Ink Now)
Pe = Peter Kim (Being Peter Kim)
Bs = Brian Solis (PR 2.0)
Sz = Shel Holtz (A Shel of my Former Self)
Rb = Rohit Bhargava (Influential Markeitng Blog)
Gl = Geoff Livingston (The Buzz Bin)
As = Andy Sernovitz (Damn! I Wish I’d Thought of That!)
An = Andy Beal Marketing Pilgrim
Ad = Andy Beard (Niche Marketing)
Al = Alan Wolk (The Toad Stool)
Cc = C.C. Chapman (The Advance Guard)
Nb = Noah Brier (Noah Brier)
Filed under: advertising, brands, social media | Tags: consumer generated content, consumers, digital, early adopters, facebook, google, IBM, integration, interactive, myspace, print, social media, tv, twitter, video, youtube
It doesn’t take a genius to realize that consumers are adopting new technology at a rapid pace. But a recent IBM Media Study released last week shows the result of this early adoption is a new consumer group that can only be reached on specific terms.
The study, titled “Beyond Advertising: Choosing a Strategic Path to the Digital Consumer”, surveyed 2,800 consumers across six countries. The study also contained interviews advertising industry professionals. Three takeaways that every brand should think about before solidifying a communication plan are:
1. The assumption that consumers will be a captive audience is over. Their rapid adoption of new media allow them to be readers, editors, and marketers at the same time.
2. Despite privacy issues, consumers are willing to provide details about themselves, their lifestyles or content preferences in exchange for a perceived value (free content, etc.).
3. Consumers are yearning for integrated messaging or truly cross-platform solutions that seamlessly integrate television, print, online, and mobile technology.
Filed under: social media, Uncategorized | Tags: facebook, marketing, myspace, pharma, physicians, sermo, social media
As we mentioned in a previous post, Manhattan Research reported that more than 245,000 physicians post professional content online or participate in online communities with other physicians. So where are physicians talking to other physicians and what are they talking about? According to a recent article in Medical Economics – everywhere and everything.
Of course access to everything comes with a price. Especially if you are in the business of wanting to know what’s on the minds of physicians. And it’s this dilemma, plus confidentiality and malpractice issues, which has caused some physicians to stay away. But that has not stopped growth. Registrations have doubled in the past year and the top 5 sites (according to Medical Economics) leading the pack are listed below.