First impressions mean everything to a brand…
January 30, 2009, 8:42 pm
Filed under: brands | Tags: advertising, brand, breakthrough, clutter, creative, impact, impression, innovative, marketing
Filed under: brands | Tags: advertising, brand, breakthrough, clutter, creative, impact, impression, innovative, marketing
Mark Pfahlert (Senior Art Director)
Especially when it’s memorable. Impact, stopping power, memorability, recall factor, name recognition, clutter-cutting, etc. You hear the buzz words all the time when trying to create that ‘it’ campaign. But how much does breakthrough creative move the needle for your brand? Toxel.com had a post during the summer about 20 brilliant creative ideas for 2008. Judge for yourself here.
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